Senior real estate professional support across the UAE and KSA, from a portfolio review to an in house advisor for your team
Senior real estate professional support across the UAE and KSA, from a portfolio review to an in house advisor for your team
Innobrate Consulting Group is a real estate advisory practice established in Dubai in 2023 by Angela Abeidat and Nadimeh Mehra, experienced in the UAE real estate market since 2003 with 60 years of combined corporate real estate experience. We have lived the ups and downs of this industry ourselves, and we work alongside your team with that understanding.
We work with property developers, family offices, high net worth individuals and government related entities across the UAE and KSA.
Angela and Nadimeh bring complementary leadership across real estate strategy, sales and leasing, development, REIT acquisitions, venture capital and franchising. Both held senior roles in the Expo 2020 Dubai legacy team: Nadimeh as the senior leader responsible for driving the entire legacy function and the site's transformation into a city of the future, playing the key role in the legacy masterplan and its innovative development, and Angela as Head of Business Development, setting up the commercialisation of the legacy project and leading the team that launched residential sales at Expo City Dubai.
Between them they have held leadership positions across strategy, leasing, sales, customer management, training, brokerage and property management, in primary and secondary markets across all residential and commercial asset types, and have managed over USD 10 billion in real estate projects. Nadimeh is a sought after speaker and thought leader at leading tech, innovation and real estate events across the globe, including Web Summit and the World Built Environment Forum, and Angela has held an advisory role with the New Zealand Government supporting real estate companies entering the Middle East market.
A fixed fee diagnostic audit of your sales and leasing operations.
A high level assessment of your sales and leasing operations and overall effectiveness, delivered for a fixed fee as a written map of what is working, what is not, and what to fix first. Your own team can execute the recommendations, and if you engage us further, the fee is credited in full, so the REAM ends up costing you nothing.
An independent real estate portfolio performance review.
Delivered over four to six weeks, the APEX Review assesses your portfolio asset by asset: the return each property generates, its current use, and where the untapped value sits. You receive strategic options and clear recommendations for investment: repositioning, sales strategy, leasing strategy, hold or sell decisions, and the order to execute them in. If you would rather stay hands-off, we manage delivery for you through our network. For high net worth individuals with substantial portfolios, we can go further and manage and optimise the portfolio on your behalf on an ongoing basis.
An extension to your team.
No scope to define and no deliverable to agree before we start: we come in, review, and provide insights and recommendations across your business and properties as the issues surface. You get experienced judgement exactly where it is needed, for exactly as long as you need it.
Tailored training, designed and delivered for your people.
We review your training needs, design programmes tailored to your organisation, and deliver them to your people: sales, leasing, customer journey, broker management and development fundamentals. Short, focused engagements that pay for themselves in your team's next transaction.
Tell us the situation and get an honest view of whether and how we can help. It costs you nothing and commits you to nothing.
You receive a recommendation on the service that fits: a REAM, an APEX Review, General Advisory by the hour, or a training programme, with the fee or rate agreed up front. No surprises.
The partners you meet are the people who do the work, so nothing is lost in a handoff to a junior team.
If you want to stay hands-off beyond the plan, we assemble and manage execution for you with our delivery network.
The UAE and Saudi Arabia
Combined corporate real estate experience
Sold in the UAE
In the UAE market since 2003
Two residential projects taken from standing start to sales launch in eight weeks within the Expo 2020 legacy project: the Expo Valley villa community and the Expo Central apartment residences, 1,700 units in total. The full sales infrastructure was built along the way: sales strategy, sales centre design and launch, recruitment of the sa
Two residential projects taken from standing start to sales launch in eight weeks within the Expo 2020 legacy project: the Expo Valley villa community and the Expo Central apartment residences, 1,700 units in total. The full sales infrastructure was built along the way: sales strategy, sales centre design and launch, recruitment of the sales and admin team, the complete set of legal documents, sales policies and procedures, CRM set up, and digital sales tools.
Led the team that drafted the legacy strategy and planning for Expo 2020 Dubai: the plan for the site's life after the event. The work covered the District 2020 legacy strategy, a building repurpose strategy for flexible and innovative use, an Urban Lab strategy positioning the site as an innovation zone, a full ecosystem and tenanting st
Led the team that drafted the legacy strategy and planning for Expo 2020 Dubai: the plan for the site's life after the event. The work covered the District 2020 legacy strategy, a building repurpose strategy for flexible and innovative use, an Urban Lab strategy positioning the site as an innovation zone, a full ecosystem and tenanting strategy aligned to Dubai's D33 agenda, and financial analysis of every real estate asset inherited by District 2020. District 2020, the legacy project, was later renamed Expo City Dubai, the thriving district it is today.
Prepared and launched a new residential sales project for a UAE based family office in Dubai. The scope covered the sales strategy, sales centre design and launch, recruitment of the sales and admin teams, sales policies and procedures, business requirements and workflow mapping for the CRM, and the recommended pricing and commission model.
Engaged to build the back of house sales and leasing capability required to take a mixed asset city, spanning residential, retail, hospitality and commercial, to market. The scope covered organisation design and recruitment of a 30 person sales and leasing team, sales and leasing processes, policies and procedures, a bespoke sales and lea
Engaged to build the back of house sales and leasing capability required to take a mixed asset city, spanning residential, retail, hospitality and commercial, to market. The scope covered organisation design and recruitment of a 30 person sales and leasing team, sales and leasing processes, policies and procedures, a bespoke sales and leasing training academy, CRM and supporting digital platform requirements, and advisory on legal templates and documentation: the transition from a development led organisation to a market ready business.
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